Merchandising

Interior Design & Merchandising Solutions studies comprehensive demographics and buyer profiles of each new model home community in order to produce a merchandising and design mix that speaks to the audience in its specific language.  By focusing project design themes on target profiles, client sales increase while options and upgrades expand.

To succeed in today's competitive new home construction industry, a sales approach that incorporates market-based merchandising is required.  Buyers demand more in a model than a design that shows how furniture will fit.  They relate first to how the home feels.  Specs, square feet and R-values mean nothing until an emotional connection is reached.  Smart builders recognize what sells and hire a design firm that understands how to present an environment that makes that emotional connection with potential buyers.

IDMS builds value by making this very important emotional bond.  We visualize and produce model homes that fulfill dreams.  Models that offer a new coveted lifestyle.  Models that sell.

IDMS creates unique themes and high-impact memory points for each model, separating it in the buyer's memory from the builder's competition.  Studies show that after only one weekend of house-hunting, buyers confuse floor plans and can't remember the specifics of any one community visited.  Merchandising themes and high-impact areas are the most effective method of model home memory.

The most effective way to merchandise for a specific market, is by identifying the following;

Age Group

Marital Status

Number of Children

Single or Dual Income

Ethnic Group

Hobbies or Recreation